Sending your first email campaign
Sending your first email campaign is a simple task but requires some initial setup before we can proceed. Follow the simple steps below and you’ll be sending your first email campaign in no time.
Step 1. Create your mailing list
A mailing list is a collection of your subscribers details. It includes their email address and any optional fields such as Name, Age and Sex which you can create. When sending out an email newsletter, you send it to a mailing list which means everyone on that list will receive the email.
To create a mailing list, click the “Create a Mailing List” option under the “Mailing Lists” tab.
Note that your administrator may have already created a mailing list for you. To check to see if a mailing list already exists, click on the “View Mailing Lists” option from the menu options.
Step 2. Create custom fields (optional)
Custom fields allow you to collect extra information about your subscribers, such as Name, Age, Sex, Country, etc. You can create as many custom fields as you like and you can use them in the content of your newsletter.
Custom fields need to be created before you create your subscription form as they are included as fields that can be filled in by your web site visitors along with their email address. More on this later.
To create a custom field, click the “View Custom Fields” option under the “Mailing Lists” tab.
